Xiaomi's Electric Revolution: 100,000 Pre-Orders in Just Two Weeks! But here's where it gets controversial: Can Xiaomi sustain this momentum and avoid past delivery delays? Let’s dive in.
In a stunning display of consumer enthusiasm, Xiaomi’s updated SU7 electric vehicle has shattered expectations, securing nearly 100,000 pre-orders within just 15 days of opening small deposits on January 7, 2026. This surge in demand comes despite a price increase of 14,000 yuan (1,980 USD) over the previous model, bringing the pre-sale price to 229,900 yuan (32,500 USD). The new-generation SU7 is slated for an official launch in April 2026, with marketing efforts kicking off three months earlier, as reported by CLS.
Sales figures from Xiaomi dealerships paint a vivid picture of the SU7’s popularity. In Beijing alone, multiple stores reported orders ranging from 200 to over 400 per location. Shanghai and Wuhan dealerships have also seen impressive numbers, with many surpassing 100 orders. With 477 stores nationwide, Xiaomi estimates pre-orders are nearing the 100,000 mark—a testament to the brand’s growing influence in the EV market.
And this is the part most people miss: While the new SU7 soaks up the spotlight, the previous-year model is quietly transitioning into an inventory-clearing phase. Dealerships are now selling these units as ready stock, no longer accepting custom configuration orders. Xiaomi has strategically reprioritized production to focus on the new SU7, ensuring a smooth transition between model years and stable supply chain operations.
This shift is particularly noteworthy given Xiaomi’s past struggles with delivery delays, notably with the YU7, which once took over a year to reach customers. To prevent history from repeating itself, Xiaomi introduced an early small-deposit system for the SU7. Sales teams emphasize that pre-orders are being used to analyze demand and optimize supply chain inventories, including critical components, to minimize waiting times for eager buyers.
The new SU7 isn’t just a rehash of its predecessor—it’s a significant upgrade. Key enhancements include a silicon carbide high-voltage platform with marked 752V and 897V values, laser radar as standard across all variants, 700 TOPS of computing power for intelligent driving, and an impressive CLTC-rated range of 902 kilometers. Xiaomi CEO Lei Jun personally championed the pre-order period, hosting three live-streamed sessions in January 2026 to drum up excitement.
Xiaomi’s 2025 performance laid the groundwork for this success, with the company delivering 411,800 vehicles—17% above its annual target. For 2026, Xiaomi has set its sights even higher, aiming for 550,000 deliveries. Alongside the SU7, the company plans to release an unannounced YU7 GT, though rumors of a range-extender variant remain unconfirmed. Since its debut in April 2024, the SU7 has sold nearly 400,000 units, cementing its role as a cornerstone of Xiaomi’s delivery strategy.
Controversial Question: With such high demand and ambitious targets, can Xiaomi truly avoid the delivery delays that plagued its earlier models? Or will the company’s rapid growth outpace its production capabilities? Share your thoughts in the comments below!
Written by Adrian, an Electrical and Computer Engineering graduate with a passion for cars, this article combines technical expertise with a love for innovation. When not testing vehicles, Adrian enjoys audio, photography, and staying active. Stay tuned for more EV updates—subscribe to our weekly newsletter for the latest insights, delivered straight to your inbox. No spam, and you can unsubscribe with just one click!
